Three good reasons for CNC experts to (continue to) attend trade fairs
Why do CNC experts (continue to) attend trade fairs?
Trade fairs are attracting more visitors again, and our CNC experts see three good reasons for this. And no: a nice goodie bag is not one of them.
Why do CNC experts attend trade fairs?
We asked our panel of CNC experts on LinkedIn why they go to a trade fair. These are their three reasons.
1. Keeping up with innovation (76%)
Our panel of CNC experts is unanimous: if you ask them why they go to a trade fair, it is for the innovation. As many as 76% of our respondents chose this option. We fully understand this, as exhibitors often save their premieres for the next trade fair. There they can demonstrate their new functionality or product in person and get direct feedback from their target audience. Win-win!
Trade fairs cleverly capitalise on this by presenting innovation awards. Such an award is a useful incentive for exhibitors to bring their latest products to every edition, thus demonstrating their ability to respond to trends in the manufacturing industry. And innovation is precisely what drives our sector.
2. Networking (17%)
The second good reason for our CNC experts to go to a trade fair is to maintain and broaden their network. While our robots are helpful to operators, they are not really talkative. That's something 17% of our panel would like to make up for at trade fairs. And they are right.
Many of our customers make a trade fair visit a team-building event for the whole company. And let's face it: what could be more fun than getting out of the workshop and having a chat in a restaurant with a nice snack and a drink?
3. Easily comparing alternatives (7%)
For 7% of our panel, the motivation is to be able to easily compare different alternatives. In the manufacturing industry, you often have to drive around for hours to see a system, and add several hundred kilometres to that if the robot also has to be on the right machine brand. At a trade fair, all those systems come together, so you can easily compare them in just a few hours.
Trade fairs therefore have a high ROI and, what's more, you can usually get in for free. However, that does not include parking or a sandwich, as these traditionally cost you a pretty penny.
Can't make it to a trade fair?
Missed the trade fair or want to see a RoboJob system on your own machine brand? Request a demo and our specialists will show you how it works.
Frequently asked questions about CNC trade fairs
Why do CNC experts visit trade fairs?
In a RoboJob poll on LinkedIn, 76% of CNC experts said they visit trade fairs to keep up with innovation, 17% to maintain and broaden their network and 7% to easily compare alternatives.
Why are trade fairs good for discovering CNC innovations?
Exhibitors often save their premieres for trade fairs, where they can demonstrate new products in person and get direct feedback. Innovation awards encourage them to bring their latest developments to every edition.
Are trade fairs a good way to compare CNC Automation systems?
Yes. At a trade fair, many systems come together, so you can compare them in a few hours instead of driving hundreds of kilometres to see each one separately.
Which trade fairs does RoboJob attend?
You can find all trade fairs and events where RoboJob exhibits on our events page.
Can I see a RoboJob system without visiting a trade fair?
Yes. Request a demo and our specialists will show you how a RoboJob system works, including on your own machine brand.
This is the fourth blog in the series Go to the Polls.
- Blog 1: The most important difference between a robot and a cobot
- Blog 2: This is the favourite event type of CNC experts
- Blog 3: CNC experts prefer this measuring method for their automated manufacturing process
- Blog 4: Three good reasons for CNC experts to (continue to) attend trade fairs
Do you have a topic in mind to ask our robot community? We'd love to hear from you! Don't hesitate to email us at info@robojob.eu.