"It seems to be a trend," reflects Marketing Manager Steven Craenen on a busy spring. "An Open House, Viewing Day, Workshop or Automation Team Day: call it as you prefer. Since COVID-19, everyone wants to open their doors for a small-scale event to establish quality contacts with customers. CNC automation should not be missing from such events as small-scale events seem to go hand in hand with robotisation."
With no fewer than 20 events, it was indeed a very busy spring at the Belgian specialist in CNC automation. This included trade fairs and other events in the Benelux, France or Germany, as well as in Denmark and Spain, to name a few. “At the moment we are hard at work preparing for the EMO trade fair in Hanover," Craenen says as he looks ahead. RoboJob aims to make a strong impression there as well, as EMO serves as the main stage of the manufacturing industry worldwide.
After EMO, a busy autumn season also awaits with the Metavak trade fair in Gorinchem (Netherlands) and several Open Houses. This is something they are quite comfortable with at RoboJob, however: "A digital channel is no match for the personal contact you can establish with your customers and partners at trade fairs and events," Craenen believes. "Trade fairs are also a great opportunity to establish new contacts, and to present your innovations to a wide audience. At every event, we tend to meet people who were not actually looking for automation at all, but who become interested anyway."
The EMO trade fair will be held from 18 to 23 September at Messegelände in Hanover. You will find RoboJob in Hall 15, at stand B15. A complete overview of all the trade fairs and events planned at RoboJob is available at www.robojob.eu.