Blog

With over 20 years’ experience in sales, Detlef Scholz is a recognised expert in industrial automation. As Sales Manager for RoboJob in the DACH region, he combines in-depth market knowledge with a strong international network. His close contacts with customers, partners and experts give him a comprehensive overview of current developments and challenges in the manufacturing industry.

Detlef understands what manufacturing companies need and translates complex challenges into reliable, forward-looking automation solutions. His advice is based on many years of practical experience, technical expertise and insights gained from international collaborations. Personal contact, transparent communication and mutual trust always form the foundation of his approach.

As the creative force behind RoboJob’s marketing, Steven Craenen translates complex technology into clear and compelling communication. With over 20 years’ experience in industrial marketing, he knows all the tricks of the trade. Since 2017, he has been devoting his expertise exclusively to RoboJob, having previously done so whilst at Aluro Group from 2013 onwards.

Steven oversees and enhances RoboJob’s brand image across all possible channels. He optimises the website, creates targeted email campaigns and ensures that RoboJob is strongly represented at national and international trade fairs. From the initial creative idea to practical implementation, Steven combines strategic insight with a keen eye for detail.

Thanks to his many years of experience and in-depth knowledge of both marketing and industrial automation, Steven is a true expert in his field. He ensures that RoboJob’s story is not only told, but also leaves a lasting impression.Example Text

With her experience in various HR roles, Caroline has a broad perspective on HR and on what employees need to be able to work effectively and grow. She knows what it takes to attract talent, support employees and create a working environment in which people can truly develop. Thanks to her expertise, practical experience and strong understanding of human nature, she is a trusted point of contact for both current and future colleagues.

Together with the HR team, Caroline works every day to build an open, positive and stimulating corporate culture in which everyone feels welcome, heard and valued. Employees can also count on her expert guidance when it comes to questions about professional development. She helps colleagues strengthen their talents, turn their ambitions into concrete steps and further develop their passions within RoboJob.

In short: for everything to do with HR, personal development and job satisfaction, you’re in expert and experienced hands with Caroline.

Yoeri De Roovere has been Head of Service & Installation at RoboJob since 2011. As the manager of the international service team, he and his colleagues ensure that every RoboJob installation continues to perform reliably, efficiently and to the highest standard, long after implementation.

Thanks to his many years of practical experience, in-depth technical expertise and extensive international network, Yoeri understands the challenges of automated production like no other. No matter where in the world a customer is located, Yoeri and his team are on hand to provide targeted support, both remotely and on-site. From preventive maintenance and complex faults to optimisations and technical advice, customers can rely on a swift, expert and sustainable solution.

In his blog posts, Yoeri shares his knowledge, practical experience and tried-and-tested service tips. He clearly explains how companies can maintain their automation systems correctly, prevent unexpected downtime and extend the service life of their installations. In this way, he helps customers keep their production running continuously, safely and profitably. With Yoeri, you won’t receive theoretical advice, but insights from an experienced service professional who deals with real-world situations on a daily basis.

Seppe has been contributing to the technological development of RoboJob since 2018. He started out as an electromechanical engineer and was involved, amongst other things, in the development of the building blocks that form the basis of the Tower product range. Building on this practical experience, he was promoted to R&D Manager in 2022, where he focused primarily on standardising the mechanical product range, with the aim of enhancing the quality, efficiency and scalability of our automation solutions.

In 2025, Seppe joined the management team as Head of Technology, with responsibility for the further development and coherence of the entire product range, covering both software and mechatronics. Although his deepest technical expertise lies in mechatronics, he deliberately looks beyond the boundaries of his own field. He oversees the technical quality and user-friendliness of our products in all their facets and contributes to the further development of RoboJob’s technological roadmap.

Drawing on his broad experience, ranging from engineering and product development to his current role within management, Seppe strives to translate innovative technology into standardised, robust and intuitive solutions. Three principles are central to this: our products must be easy to use, easy to build and easy to distribute. In this way, he contributes to automation solutions that are not only technically sound, but also easy to use, manufacture, install and distribute worldwide.

Frederik has been with RoboJob since 2016. He started as a student worker and began his career as an Application Engineer in 2020. In that role, he worked on automation projects for clients both at home and abroad, from the technical design right through to commissioning on the shop floor. In doing so, he not only gained an understanding of the technology behind industrial automation, but also of the day-to-day realities faced by operators and production managers.

Today, as Head of Technical Operations, Frederik leads the teams responsible for the technical preparation and implementation of every project. They determine the appropriate technical solution, tailor the layout and software to the client’s needs, and oversee the commissioning of even the most complex systems. Every production process is thoroughly analysed in the process: from machinery and cycle times to ergonomics, operator interaction and future growth potential.

Frederik is an expert at translating complex production challenges into reliable, efficient and user-friendly automation solutions. He combines technical depth with sharp strategic and economic insight, ensuring that every solution contributes to the client’s growth in the long term. By communicating in the client’s language, he clearly explains technical choices and works with them to resolve challenges.

In the most challenging projects, Frederik acts as the bridge between the client and the technical side. Clients can count on well-considered, honest and well-founded advice, without unnecessary complexity.

Peter De Roovere has been helping to develop RoboJob’s software since 2012 and is closely involved in the company’s technological direction. He translates complex challenges in industrial automation into reliable, user-friendly software. In recent years, his focus has increasingly shifted towards artificial intelligence. He helped shape RoboJob’s AI vision and is working on its practical application: AI that makes robots more flexible and that also operates reliably in production. In his blogs, he shares his experience with software and AI in automation, as well as his views on new developments.